VA Salon Social Media

Project Overview

I managed ongoing photo and video content creation for VA Salon London, producing engaging social media content that showcased a wide range of beauty treatments. The content was designed to highlight both the client experience and treatment results while maintaining a clean, premium visual identity across the salon's social media platforms.

Challenge

Many clients were uncomfortable appearing on camera or preferred not to show their faces online. The challenge was to create engaging and professional content that respected client privacy while still effectively demonstrating the treatments and their results.

My Role

I photographed and filmed clients before, during, and after treatments, adapting each shoot to the client's comfort level. When required, I created compositions that excluded faces while still capturing the process and final outcome. I edited photographs and produced short-form social media reels, either developing original concepts or recreating trending formats and client references to maximise engagement.